Company
Ellington Timepiece
Industry
eCommerce
Role
Web Designer
Date
2020
Ellington Timepiece sells exclusive timepieces, with a broader company focus on raising awareness for mental health issues. Founder Teri Ellington’s struggles throughout the company's inception gave rise to the goal of spreading mental health awareness.
The prior website had performed its job, but Teri believed that an updated online presence was necessary to promote growth and assist in sharing the company's principles and objectives.
The homepage hero balanced simple navigation with immersive visuals, while promoting the collections. A search bar was included to help website users locate specific items with ease. Product categories and carousels were included to showcase products. As part of an intuitive user flow, I placed distinctive CTAs (calls to action) throughout the page. Due to the fact that video consumption has increased dramatically, a marketing video was the perfect approach to share the brand narrative.
It's critical that the Product Details Page (PDP) displays information in a clear and visually appealing manner. To showcase the products, the PDP featured several key elements to promote the product and inform the consumer.
Other pages were created with the minimalist aesthetic, including the mobile-friendly checkout, which provided customers with a user-friendly shopping experience,
© Jess Brownless, 2025